REIFF MELISSA

Director, Chairwoman, CHIEF EXECUTIVE OFFICER · SEC CIK 1589723
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Buy track record

How this insider's open-market purchases have performed
This insider has no open-market purchases in the records we parsed, so there's no buy track record to score. Their full filing history is below.
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Open-market buys
$0
0 trades
Open-market sells
$7.48M
16 trades
Net flow
−$7.48M
Net selling
Total filings
60
transactions shown

Full transaction history

All Form 4 activity across every company, newest first
View on SEC EDGAR ↗
ETSY
Option exercise REIFF MELISSA · Director · Option exercise · filed 4d ago ΔOwn +29%
+$0
4,733 sh
ETSY
Option exercise REIFF MELISSA · Director · Option exercise · filed Aug 1, 2025 ΔOwn +42%
+$231K
6,909 sh @ $33
ETSY
Sell REIFF MELISSA · Director · Open-market sale · filed Aug 1, 2025 ΔOwn −30%

Reiff Melissa sold $406.9K of ETSY, trimming their stake 30%.

−$406.9K
6,909 sh @ $59
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ETSY
Option exercise REIFF MELISSA · Director · Option exercise · filed Jun 18, 2025 ΔOwn +45%
+$0
5,068 sh
ETSY
Option exercise REIFF MELISSA · Director · Option exercise · filed Jun 17, 2024 ΔOwn +45%
+$0
3,544 sh
ETSY
Option exercise REIFF MELISSA · Director · Option exercise · filed Jun 16, 2023 ΔOwn +91%
+$0
3,715 sh
ETSY
Option exercise REIFF MELISSA · Director · Option exercise · filed Dec 9, 2022 ΔOwn +105%
+$68.8K
4,300 sh @ $16
ETSY
Sell REIFF MELISSA · Director · Open-market sale · filed Dec 9, 2022 ΔOwn −2.1%

Reiff Melissa sold $22.8K of ETSY, trimming their stake 2%.

−$22.8K
178 sh @ $128
ETSY
Sell REIFF MELISSA · Director · Open-market sale · filed Dec 9, 2022 ΔOwn −19%

Reiff Melissa sold $208.3K of ETSY, trimming their stake 19%.

−$208.3K
1,601 sh @ $130
ETSY
Sell REIFF MELISSA · Director · Open-market sale · filed Dec 9, 2022 ΔOwn −31%

Reiff Melissa sold $265.1K of ETSY, trimming their stake 31%.

−$265.1K
2,025 sh @ $131
ETSY
Sell REIFF MELISSA · Director · Open-market sale · filed Dec 9, 2022 ΔOwn −6.9%

Reiff Melissa sold $42.1K of ETSY, trimming their stake 7%.

−$42.1K
317 sh @ $133
ETSY
Sell REIFF MELISSA · Director · Open-market sale · filed Dec 9, 2022 ΔOwn −0.3%

Reiff Melissa sold $1.6K of ETSY.

−$1.6K
12 sh @ $134
ETSY
Sell REIFF MELISSA · Director · Open-market sale · filed Dec 9, 2022 ΔOwn −3.9%

Reiff Melissa sold $22.6K of ETSY, trimming their stake 4%.

−$22.6K
167 sh @ $135
ETSY
Option exercise REIFF MELISSA · Director · Option exercise · filed Jun 17, 2022 ΔOwn +30%
+$0
942 sh
ETSY
Option exercise REIFF MELISSA · Director · Option exercise · filed Jun 15, 2021 ΔOwn +120%
+$0
1,721 sh
ETSY
Option exercise REIFF MELISSA · Director · Option exercise · filed Mar 3, 2021 ΔOwn +70%
+$16K
1,000 sh @ $16
ETSY
Sell REIFF MELISSA · Director · Open-market sale · filed Mar 3, 2021 ΔOwn −41%

Reiff Melissa sold $250K of ETSY, trimming their stake 41%.

−$250K
1,000 sh @ $250

Frequently asked questions

How is REIFF MELISSA's win rate calculated?

We take every open-market purchase (SEC code P) we can match to a stock price, then compare the split- and dividend-adjusted price on the purchase date to the most recent close. The win rate is the share of those buys currently trading above the purchase price. Sales and share grants are not scored.

Why are some buys not included in the score?

A purchase is excluded if we can't price it — for example if the ticker is missing from the filing, the company has been delisted, or the security isn't a common stock we can match to market data. Excluded counts are shown next to the scored total.

What do the 1M / 3M / 6M / 12M columns mean?

They show each purchase's return after a fixed holding period — one, three, six, and twelve months from the buy date — using split- and dividend-adjusted prices. This separates good entry timing from simply holding a long-running winner. A dash means that horizon hasn't elapsed yet for that trade, or the stock couldn't be priced at that date.

Does a high win rate mean I should copy this insider?

No. Past performance does not predict future results, sample sizes are often small, and an insider's edge in their own company doesn't transfer to yours. This is context, not a recommendation. InsiderSource is not investment advice.

Where does this data come from?

Trades come from REIFF MELISSA's SEC Form 4 filings on EDGAR. Prices come from public market data and are split/dividend-adjusted. Always verify against the original filings before acting.