InsiderSource

Lauren David R.

Director, Vice Chair, Chief Innovation, 10% Owner, EVP, Advert., Mktg., & Comm., EVP, Advert., Mktg. & Comm. · SEC CIK 1584102
Insider at RL RALPH LAUREN CORP
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Buy track record

How this insider's open-market purchases have performed
This insider has no open-market purchases in the records we parsed, so there's no buy track record to score. Their full filing history is below.
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Open-market buys
$0
0 trades
Open-market sells
$644.77M
59 trades
Net flow
−$644.77M
Net selling
Total filings
126
transactions shown

Full transaction history

All Form 4 activity across every company, newest first
View on SEC EDGAR ↗
RL
RALPH LAUREN CORP
Sell Lauren Family, L.L.C. · 10% Owner · Open-market sale · filed Oct 25, 2019 ΔOwn −2.1%

Lauren Family, L.l.c. sold $455.7K of RL, trimming their stake 2%.

−$455.7K
4,691 sh @ $97
RL
RALPH LAUREN CORP
Sell Lauren Family, L.L.C. · 10% Owner · Open-market sale · filed Oct 11, 2019 ΔOwn −13%

Lauren Family, L.l.c. sold $4.32M of RL, trimming their stake 13%.

−$4.32M
47,887 sh @ $90
RL
RALPH LAUREN CORP
Sell Lauren Family, L.L.C. · 10% Owner · Open-market sale · filed Oct 11, 2019 ΔOwn −7.5%

Lauren Family, L.l.c. sold $2.12M of RL, trimming their stake 8%.

−$2.12M
23,254 sh @ $91
RL
RALPH LAUREN CORP
Sell Lauren Family, L.L.C. · 10% Owner · Open-market sale · filed Sep 27, 2019 ΔOwn −17%

Lauren Family, L.l.c. sold $6.58M of RL, trimming their stake 17%.

−$6.58M
70,786 sh @ $93
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RL
RALPH LAUREN CORP
Sell Lauren Family, L.L.C. · 10% Owner · Open-market sale · filed Sep 13, 2019 ΔOwn −1.0%

Lauren Family, L.l.c. sold $514.2K of RL, trimming their stake 1%.

−$514.2K
5,316 sh @ $97
RL
RALPH LAUREN CORP
Sell Lauren Family, L.L.C. · 10% Owner · Open-market sale · filed Sep 13, 2019 ΔOwn −1.8%

Lauren Family, L.l.c. sold $958.7K of RL, trimming their stake 2%.

−$958.7K
9,811 sh @ $98
RL
RALPH LAUREN CORP
Sell Lauren Family, L.L.C. · 10% Owner · Open-market sale · filed Sep 13, 2019 ΔOwn −3.1%

Lauren Family, L.l.c. sold $1.61M of RL, trimming their stake 3%.

−$1.61M
16,360 sh @ $99
RL
RALPH LAUREN CORP
Sell Lauren Family, L.L.C. · 10% Owner · Open-market sale · filed Sep 13, 2019 ΔOwn −3.3%

Lauren Family, L.l.c. sold $1.66M of RL, trimming their stake 3%.

−$1.66M
16,601 sh @ $100
RL
RALPH LAUREN CORP
Sell Lauren Family, L.L.C. · 10% Owner · Open-market sale · filed Sep 13, 2019 ΔOwn −12%

Lauren Family, L.l.c. sold $5.94M of RL, trimming their stake 12%.

−$5.94M
59,054 sh @ $101
RL
RALPH LAUREN CORP
Sell Lauren Family, L.L.C. · 10% Owner · Open-market sale · filed Aug 16, 2019 ΔOwn −12%

Lauren Family, L.l.c. sold $698.1K of RL, trimming their stake 12%.

−$698.1K
8,307 sh @ $84
RL
RALPH LAUREN CORP
Sell Lauren Family, L.L.C. · 10% Owner · Open-market sale · filed Aug 16, 2019 ΔOwn −33%

Lauren Family, L.l.c. sold $1.78M of RL, trimming their stake 33%.

−$1.78M
20,950 sh @ $85
RL
RALPH LAUREN CORP
Sell Lauren Family, L.L.C. · 10% Owner · Open-market sale · filed Aug 16, 2019 ΔOwn −9.9%

Lauren Family, L.l.c. sold $357.2K of RL, trimming their stake 10%.

−$357.2K
4,160 sh @ $86
RL
RALPH LAUREN CORP
Sell Lauren Family, L.L.C. · 10% Owner · Open-market sale · filed Aug 16, 2019 ΔOwn −5.4%

Lauren Family, L.l.c. sold $177.7K of RL, trimming their stake 5%.

−$177.7K
2,049 sh @ $87
RL
RALPH LAUREN CORP
Sell Lauren Family, L.L.C. · 10% Owner · Open-market sale · filed Aug 16, 2019 ΔOwn −0.7%

Lauren Family, L.l.c. sold $21.8K of RL, trimming their stake 1%.

−$21.8K
248 sh @ $88
RL
RALPH LAUREN CORP
Sell Lauren Family, L.L.C. · 10% Owner · Open-market sale · filed Aug 2, 2019 ΔOwn −5.3%

Lauren Family, L.l.c. sold $739.8K of RL, trimming their stake 5%.

−$739.8K
7,534 sh @ $98
RL
RALPH LAUREN CORP
Sell Lauren Family, L.L.C. · 10% Owner · Open-market sale · filed Aug 2, 2019 ΔOwn −15%

Lauren Family, L.l.c. sold $2.02M of RL, trimming their stake 15%.

−$2.02M
20,463 sh @ $99
RL
RALPH LAUREN CORP
Sell Lauren Family, L.L.C. · 10% Owner · Open-market sale · filed Aug 2, 2019 ΔOwn −1.1%

Lauren Family, L.l.c. sold $131.4K of RL, trimming their stake 1%.

−$131.4K
1,318 sh @ $100
RL
RALPH LAUREN CORP
Sell Lauren Family, L.L.C. · 10% Owner · Open-market sale · filed Aug 2, 2019 ΔOwn −1.0%

Lauren Family, L.l.c. sold $113.9K of RL, trimming their stake 1%.

−$113.9K
1,128 sh @ $101
RL
RALPH LAUREN CORP
Sell Lauren Family, L.L.C. · 10% Owner · Open-market sale · filed Aug 2, 2019 ΔOwn −14%

Lauren Family, L.l.c. sold $1.65M of RL, trimming their stake 14%.

−$1.65M
16,030 sh @ $103
RL
RALPH LAUREN CORP
Sell Lauren Family, L.L.C. · 10% Owner · Open-market sale · filed Aug 2, 2019 ΔOwn −18%

Lauren Family, L.l.c. sold $1.76M of RL, trimming their stake 18%.

−$1.76M
16,962 sh @ $104
RL
RALPH LAUREN CORP
Sell Lauren Family, L.L.C. · 10% Owner · Open-market sale · filed Aug 2, 2019 ΔOwn −10%

Lauren Family, L.l.c. sold $836.4K of RL, trimming their stake 10%.

−$836.4K
7,993 sh @ $105
RL
RALPH LAUREN CORP
Sell Lauren Family, L.L.C. · 10% Owner · Open-market sale · filed Jul 19, 2019 ΔOwn −24%

Lauren Family, L.l.c. sold $5.77M of RL, trimming their stake 24%.

−$5.77M
52,023 sh @ $111
RL
RALPH LAUREN CORP
Sell Lauren Family, L.L.C. · 10% Owner · Open-market sale · filed Jul 19, 2019 ΔOwn −12%

Lauren Family, L.l.c. sold $2.16M of RL, trimming their stake 12%.

−$2.16M
19,405 sh @ $111
RL
RALPH LAUREN CORP
Sell Lauren Family, L.L.C. · 10% Owner · Open-market sale · filed Jul 5, 2019 ΔOwn −6.1%

Lauren Family, L.l.c. sold $1.92M of RL, trimming their stake 6%.

−$1.92M
17,565 sh @ $109
RL
RALPH LAUREN CORP
Sell Lauren Family, L.L.C. · 10% Owner · Open-market sale · filed Jul 5, 2019 ΔOwn −18%

Lauren Family, L.l.c. sold $5.39M of RL, trimming their stake 18%.

−$5.39M
48,857 sh @ $110
RL
RALPH LAUREN CORP
Sell Lauren Family, L.L.C. · 10% Owner · Open-market sale · filed Jul 5, 2019 ΔOwn −2.3%

Lauren Family, L.l.c. sold $554.6K of RL, trimming their stake 2%.

−$554.6K
5,006 sh @ $111
RL
RALPH LAUREN CORP
Sell Lauren Family, L.L.C. · 10% Owner · Open-market sale · filed Jun 28, 2019 ΔOwn −10%

Lauren Family, L.l.c. sold $4.22M of RL, trimming their stake 10%.

−$4.22M
37,459 sh @ $113

Frequently asked questions

How is Lauren David R.'s win rate calculated?

We take every open-market purchase (SEC code P) we can match to a stock price, then compare the split- and dividend-adjusted price on the purchase date to the most recent close. The win rate is the share of those buys currently trading above the purchase price. Sales and share grants are not scored.

Why are some buys not included in the score?

A purchase is excluded if we can't price it — for example if the ticker is missing from the filing, the company has been delisted, or the security isn't a common stock we can match to market data. Excluded counts are shown next to the scored total.

What do the 1M / 3M / 6M / 12M columns mean?

They show each purchase's return after a fixed holding period — one, three, six, and twelve months from the buy date — using split- and dividend-adjusted prices. This separates good entry timing from simply holding a long-running winner. A dash means that horizon hasn't elapsed yet for that trade, or the stock couldn't be priced at that date.

Does a high win rate mean I should copy this insider?

No. Past performance does not predict future results, sample sizes are often small, and an insider's edge in their own company doesn't transfer to yours. This is context, not a recommendation. InsiderSource is not investment advice.

Where does this data come from?

Trades come from Lauren David R.'s SEC Form 4 filings on EDGAR. Prices come from public market data and are split/dividend-adjusted. Always verify against the original filings before acting.